If you own a business, your first impression for a new or prospective client can make or break your chances of gaining their trust, respect, confidence and money for your services or products. The image you put out there to the world via your business cards, website, Facebook page or other medium is the first impression your audience will see. If this impression isn’t a good one, you could be headed down an unprofitable road, rather than a lucrative one. Here are some tips on why strong branding can help your new or existing business flourish.
1. Invest in a professionally designed logo and tagline.
With so many do-it-yourself design programs out there, you may be tempted to cut corners in your marketing and advertising budget by designing your own logo and writing your own tagline. But, your clients will know the difference between a professionally created image and your homespun one.
If you are serious about taking your business to the next level, investing in a professional appearance and message will increase your revenue long term. Brand Fever’s videos, will allow you to familiarize yourself with a company who has experience in corporate branding and give you a snap shot to compare other companies with.
Spending money on your initial corporate image and philosophy is well worth the investment. If you don’t know where to start, ask for references from colleagues or other business owners who have marketing materials you really connect with.
2. Know your message, so you can convey it clearly.
Even before you contact a professional marketing agency or graphic designer, make sure you know have a clear idea of the message you want to put out there to the public. How the public perceives you is key to gaining their trust and future business. If you’re not sure what your message is, do some research and talk to your customers to get an idea of what they think, as well as what they are looking for in your industry.
3. Create and keep loyalty with your clients.
When you have strong branding campaign, you will increase the loyalty of your prospective clients and existing customers. Employees will also feel an increased sense of pride and loyalty working for your company as an added bonus to good branding. Creating a unique experience for internal and external clients makes everyone involved happy, excited and looking forward to working together.
When your ideas, message and images are clear, you have a clearly defined business as well. Strong branding can guide you in your decision-making process on whether or not to purchase products that fit within your scope. If the product doesn’t match your message, you can avoid taking the risk of purchasing it and sending the wrong message to your clients.
5. Motivate the buyer.
Strong branding motivates your existing and future customers to take action. Once your image and message are clear, develop a campaign to connect with your consumer on a regular basis. That will motivate them to make purchases of your product or service.
All too often, businesses skimp on branding, marketing, design and copywriting, only to sell themselves short further down the road. Take the time to do some research and create a marketing budget and goals so you can begin building your reputation as the best in your field, right from the beginning.
Jennifer Alston is not only a blogger, but she is also a freelance graphic designer. Knowing the importance branding plays in the development of any business can be the link between success and failure. Brand Fever’s videos, can help to inform you more on how important branding can actually be.